Jayde Walker

Perth Copywriter | the little typewriter.

How to Identify Greenwashing and its Negative Impact

If you care about the impact your purchases have on the environment, it’s important you know how to identify greenwashing. Greenwashing is the act of misleading consumers about environmental practices. When companies claim they’re an eco-business, or sell eco-products without doing the eco-ness required, they’re greenwashing buyers into believing they’re supporting sustainable. How do you tell the difference between a green business and a dirty one? Keep these questions in mind.

How To Implement Planet Strong Practices In Your Home and Business | 1 Million Women

One of the things the pandemic has taught us, is to make use of what we already have. Resources, strategic materials and everyday items that were once taken for granted, now hold a much more purposeful role in many people's lives. Today, more veggie gardens are sprouting, the DIY trend is becoming the new normal and communities have become more productive, resilient and self-reliant. Change is in action. But there's still more that can be done to control consumption and encourage sustainability.

What can go Wrong in a Webinar - A Risk and Mitigation checklist

Since COVID-19, the way prospects and customers find and consume content has changed. Webinars have skyrocketed in importance for building industry relationships, generating leads and distributing valuable information. The best webinars are an interactive way to deliver value and engage contacts. Yet, if you don’t show you mean business with adequate preparation, you may fall victim to webinar fails. Here’s how to tackle the top issues that may arise.

Writing Web Copy | Expert Tips on How to Write Creative Copy

A website’s content is key to increasing your organic traffic and converting the average reader into a great client. Yet if it’s dull, confusing and doesn’t solve your audience’s problem, what’s the point? The same way your brain switches off listening to a monotone voice, your audience needs to be kept engaged when they read. Otherwise, their brains won’t process or remember anything. If you want to tackle the pages of your website, use these expert tips to write creative copy that engages and informs readers.

DIY Repurpose Projects to Inspire Creativity | So Perth

Although Aussies have become better at recycling in the last 20 years, we still landfill more than 21 million tonnes of waste each year. Whilst there’s no immediate way to fix the waste crisis, small everyday changes do make an impact. Reducing waste, recycling, upcycling and repurposing – it all helps. If you have old items that are broken, unusable or taking up space, use this time to repurpose them. Here are some creative ideas to breathe new life into timeworn goods.
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